The Journey of Hiqua Apparel: From Launch to Rebrand

A New Beginning: Opening Our Store in January 2025

January 2025 marked a huge milestone for us at Hiqua Apparel. After months of planning, designing, and refining our high-quality, sustainable undergarments, we officially opened our doors—digitally. The excitement of launching our brand in the Prairies of Canada was overwhelming, but we knew this was just the beginning of our journey.

Taking the Leap Online with Myundergarments.com

In today’s digital world, having an online presence is essential. We launched our e-commerce website, Myundergarments.com, aiming to make our products accessible to a wider audience. It wasn’t long before we saw our very first online order—a moment of pure joy and validation that people believed in what we were creating.

Learning from Feedback: A Website Revamp

While we celebrated our early wins, we also encountered constructive criticism regarding our website. Some customers found the branding unclear, and the navigation wasn’t as seamless as we had hoped. Instead of feeling discouraged, we saw this as an opportunity to improve. We reached out to web design professionals and branding experts to help us refine our vision.

The Birth of HiquaApparel.com

With expert guidance, we transitioned from Myundergarments.com to Hiquaapparel.com—a domain better aligned with our brand identity and mission. The new website features a cleaner design, improved user experience, and a more cohesive brand story that truly represents who we are.

Expanding Beyond the Basics

Our rebranding isn’t just about a new website. We also want to expand our product offerings, refine our marketing strategy, and connect more deeply with our customers. Here is what the year 2025 and beyond look like:

•  New styles and colours in our signature undergarments collection
•  Introducing women’s collection
•  A blog section to educate customers on sustainability and comfort in fashion
•  Better size guides to ensure a perfect fit for everybody
•  A stronger presence on social media to build a community around our brand

Looking Ahead

The journey from launching Hiqua Apparel to evolving into a stronger, more refined brand has been incredible. We’ve learned that every piece of feedback is an opportunity to create a better product and to grow, and staying true to our values while embracing change is key to long-term success.

To all our early supporters—thank you for being part of our story. We can’t wait to continue this journey with you, bringing even more comfort, quality, and sustainability to your everyday essentials.

Hiqua Apparel Team